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Development and Dynamics Development and Dynamics

Development and Dynamics Development and Dynamics

Development and Dynamics

Brand Milestones

2018

Chua Lam’s Dim Sum opens its first national flagship store at Shenzhen Coastal City Mall, marking the brand’s official debut.

2019

The first store in Guangzhou opens at Grandview Plaza.
The first Beijing store launches at CapitaMall Xizhimen, expanding northward.

2020

The first Shanghai location opens at Xintiandi, completing the brand’s “Beijing–Shanghai–Guangzhou–Shenzhen” core city layout.

2021

Hangzhou Kerry Centre store opens.
The first Xi’an SEG Store opens.

2022

The first Wuxi flagship store opens at Hujito Square.

2023

Ningbo’s first store opens at Tianyi Plaza.
The first Chongqing store opens at Starlight 68, extending the brand to Southwest China.
Nanjing IFC X store opens, debuting a new premium format.
Suzhou Center store opens.
Shenzhen Qianhai One City Mall welcomes the world’s first Cai Lam Dim Sum Pro restaurant, redefining the elevated dim sum experience.
Stores open in Chengdu, Xiamen, and Nanning, strengthening national presence.
The Beijing Chaoyang Joy City Pro store launches, introducing the concept of “Relaxed Cantonese Dining.”

2024

Seven new stores open in Changsha, Wuhan, Shanghai, Xiamen, Shenzhen, Haikou, and Sanya — marking a new chapter in the brand’s nationwide growth.

Brand Marketing Insights

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Brand Updates
Brand Anniversary Celebration
Marketing Campaign
IP Collaboration
“Cai Lam’s Food Journey” — Discovering Regional Heritage

“Cai Lam’s Food Journey” — Discovering Regional Heritage

In December 2024, Chua Lam’s Dim Sum rolled out the Cai Lam Food Journey, spotlighting regional specialties from Guizhou, Sichuan, and Hunan.
The series featured reinterpretations of traditional comfort foods like Ruguo Radish Stew and Guiyang Sour Soup Dumplings — paying homage to local craftsmanship and authentic flavor.

From one province to another — flavor travels, stories stay.
Happy Market Annual Gala

Happy Market Annual Gala

The brand’s yearly celebration honoring 12 outstanding “Market Stewards.”
“Searching for Food · EAT Friends” — Food with Compassion

“Searching for Food · EAT Friends” — Food with Compassion

In October 2024, Chua Lam’s Dim Sum launched the “Searching for Food · EAT Friends” campaign during World Food Day, introducing five new dim sum creations — Lotus Root Crisp, Pumpkin Rice Pudding, Steamed Spare Ribs with Yam, and more.
Together with Tencent Charity Foundation, the brand initiated an online charity drive encouraging sharing and donation, continuing the brand’s philosophy: “Eat Well, Do Good.”

Good taste grows better when shared.
August 8th Happy Day

August 8th Happy Day

Happy Cute Pet Cat Grass Can launched on International Cat Day — expanding “Joyful and Free” to pet lovers.
“The Encounter of South Sea Crabs” — A Culinary Journey Beyond Borders

“The Encounter of South Sea Crabs” — A Culinary Journey Beyond Borders

In August 2024, Chua Lam’s Dim Sum unveiled the South Sea Crab Series, a cross-regional creation blending Singaporean and Cantonese influences.
Hero dishes such as Singapore Pepper Crab Dumplings and Golden Crab Shell Buns reflected the brand’s dedication to craftsmanship and innovation, encouraging diners to explore the spirit of “Boundless Cantonese Cuisine.”

Taste the sea, feel the South — where craftsmanship meets curiosity.
“Everyone Can Be a Food God” — Celebrating Everyday Gourmets

“Everyone Can Be a Food God” — Celebrating Everyday Gourmets

In June 2024, the brand released new spicy-sweet dishes such as Jelly-Spiced Shrimp Dumplings and Crab Roe Custard Buns under the uplifting theme “Everyone Can Be a Food God.”
The campaign turned ordinary diners into heroes of taste, combining humor with heart, and reminding everyone that joy begins with a single bite.

“No matter who you are — there’s a food god in you.”
Brand Anniversary Celebration Sixth Anniversary of Chua Lam’s Dim Sum

Brand Anniversary Celebration Sixth Anniversary of Chua Lam’s Dim Sum

In June 2024, Chua Lam’s Dim Sum celebrated its 6th anniversary with the theme “With You Always, Of Course More Flavorful.”
Over 3,000 customer stories were collected, forming an emotional bridge between the brand and its diners.
A limited-edition fridge magnet series was released, turning this heartfelt event into a “memory you can taste.”
Happy Market Launch

Happy Market Launch

Official launch of the Happy Market member community — serving over 9 million members with engaging experiences and exclusive perks.
“New Flavors Added, Cheese Has Grown Longer” — A Playful Taste of Joy

“New Flavors Added, Cheese Has Grown Longer” — A Playful Taste of Joy

In April 2024, Chua Lam’s Dim Sum presented a new wave of cheese-infused dishes — Snowflake Beef Dumplings, Silk Sweet Potato Tart, and Golden Cheese Red Rice Noodles.
The campaign carried the witty theme “New Flavors Added, Cheese Has Grown Longer!”, celebrating indulgence and fun.
During World Reading Day, the brand teamed up with After Glow Charity Foundation for a cross-over reading campaign, connecting flavor with compassion.

When good food meets good deeds — happiness stretches a little longer.
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