Brand Culture｜Brand Honors｜Our Philosophy_The Story of Mr. Chua Lam and Dim Sum

Founded in September 2018, the first Chua Lam’s Dim Sum opened at Shenzhen’s Coastal City. From 2020 to 2022, it proudly earned a place on Dianping’s “Must-Eat List” for three consecutive years.
By 2025, the brand has grown to 100 locations across 30 cities in China, becoming a symbol of modern Cantonese dining.

CHUA LAM'S DIM SUM

Brand Culture

Inspired by the spirit of Chua Lam, our culture celebrates craftsmanship, optimism, and joy — values that live in every member of our team.

Brand Positioning

Brand Positioning

To be the leading dim sum brand for social gatherings and everyday dining — where quality meets accessibility.
Brand slogan

Brand slogan

“Order what you love, enjoy a moment of joy.”
Brand Personality

Brand Personality

A sense of ease, genuine satisfaction, and a warm human touch.
Quality that feels worth it, food that is wholesome and nourishing,
and presentation that is beautiful and naturally camera-friendly.
Brand Mission

Brand Mission

To create a relaxed and human-centered dining experience — where authentic craftsmanship meets modern comfort.
Brand Vision

Brand Vision

To become the most loved dim sum brand for every occasion, bringing joy and togetherness to people everywhere.

CHUA LAM'S DIM SUM

CHUA LAM

Co-founder of the Brand

Mr. Chua Lam CHUA LAM

“Chua Lam is a man of true ease — genuine and carefree.
He approaches life with lightness and laughter, even in disappointment or hardship.
He never complains about bland food or a bumpy car ride.
He once taught me how to drink the harshest Italian table wine and how to savor bone marrow at a hawker stall in Singapore.
I would frown, but he would always laugh heartily.”
— From “Life Is Meant to Be Fun”

In 2017, affectionately known as the “God of Food,” Mr. Chua Lam decided to open a dim sum restaurant that even young people would fall in love with.
Since then, he has traveled monthly between Hong Kong and Shenzhen, leading a dedicated R&D team.
Over 400 days and more than 50 rounds of testing, they crafted the first-ever Chua Lam’s Dim Sum menu — carefully selecting 30 signature creations from over 300 recipes.
Rooted in classic Cantonese craftsmanship yet inspired by boundless creativity, every dish blends flavors, ingredients, and techniques in refreshing new ways.
As Mr. Chua Lam says:
“Hong Kong-style dim sum is all about the joy of breaking the rules.”